Blog marketing is a serious undertaking for all blog owners. There are many tools and resources available for bloggers to market their sites with Web 2.0 and traditional marketing strategies like search engine marketing.

To better understand what's at stake, and the traffic you could be gaining by following up-to-date marketing methods, specifically Web 2.0 promotion, the following resources should help.

• Authority Black Book - This is a free course, ranked #1 by Mashable, and it deserves a good read by anyone who wants more traffic to their blog.
• Bending the Web - Written by Jack Humphrey and Howie Schwartz, this is more of the practical application of what you will learn in the Authority Black Book.
• Conversation Domination - Information and videos by Howie Schwartz on his version of Bending the Web called Conversation Domination.
• Link Building - The Friday Traffic report covers link building and power linking tactics related to blog marketing along with Web 2.0 and bending the web tactics.
• Social Power Linking - WetPaint Wiki on social power linking and reviews.